Goldi, the Sugarcube Bear

Designed a friendly mascot for GoldiBite, a mobile app that helps travellers with food allergies find the right bite every time.

TYPE
Mascot Design • Project

ROLE
Graphic Designer

TOOLS
Illustrator

Design Process and Rationale

The name GoldiBite is inspired by the Goldilocks story, particularly the famous line, “This porridge is too hot, this porridge is too cold, this porridge is just right.”

GoldiBite is a mobile app designed to eliminate the inconvenience and safety risks of travelling for people with food allergies and sensitivities. Just as Goldilocks searched for the ideal porridge, GoldiBite aims to help travellers find “the right bite, every time.”

Goldi, the Sugarcube Bear, was designed as a friendly and trustworthy travel companion. Appearing throughout the GoldiBite app during processing times, Goldi keeps travellers engaged while they wait. As a key branding element, Goldi adds a memorable and inviting presence to the app, further enhancing its personality.